As a brand photographer in Lethbridge, Alberta, I work with service providers who need images for their websites, sales pages, and social media.

Some brand sessions feel like they have a clear vision right from the start (don’t worry if yours isn’t one of them! I’ve got you.). Crystal’s was one of them.

Crystal’s brand

Crystal is a life coach who helps people reconnect with their inner voice, build trust with themselves, and work through shame at the root. Her work is honest and thoughtful, and she wanted brand photos that reflected that—images that felt natural, open, and real.

The right location

We chose Waterton Lakes National Park as the location for her session because it supported the way she works. At the time she lives really close to it, too! The wide landscapes and quiet space allowed her to show up fully, without distraction. If you hate people watching you get photographed, a location like this would be perfect for you, too. The setting gave us room to create images that feel grounded and intentional without trying to be anything extra.

Crystal needed images she could use across her website, sales pages, and social media. We focused on creating a well-rounded gallery: portraits that feel connected, wider shots that give breathing room, and simple detail images that support her story. Detail images are sometimes overlooked but so useful. It’s so hard to make a website without them! Even social media carousels are easier with detail images when you want to put text over top. We created each photo in Crystal’s shoot with the goal of helping her audience feel at ease and understood what’ she about the moment they land on her page.

What I love most about this session is how clearly Crystal’s brand vibe comes through. These images don’t just show what she does; they reflect who she is. Calm, intuitive, and really grounded. I took her very first [potos as a brand new life coach years ago, and I’ve watched her transform her own life and it’s been so inspiring!

Staying true to her brand

Brand photography isn’t about pretending to be something you’re not—it’s about visually translating who you are and what you bring to your clients. Crystal’s session is a perfect example of how intentional imagery can support meaningful, heart-led businesses.

If you’re a coach or service provider ready to create images that truly reflect your work, this is what’s possible! When you’re ready to work with a brand photographer in Lethbridge Alberta, I’d love to chat.

Want to see more of my work?

Mathews Design Brand Photos

Luxury Product Photos | Ebony & Ivory

Want to get in touch? Contact me here!