Brands, Commercial

Brand Shoot for 4 Fold Threads at The Sill & Soil

This shoot was so fun. I always say that about shoots, don’t I? But working with all of these awesome women and seeing how they connected instantly, the way women do – I just loved it! And Jenna has amazing clothing and is just an awesome person. She has a huge heart and is killing it with her clothing company. Check out 4 Fold Threads here!

 

We knew Jenna wanted something warm, like the color of brick, so she arranged for us to shoot at The Sill & Soil (huge thank you!!). She has so many friends and contacts that we had no problem sourcing models. Jenna even found a woman she didn’t know, on the street, and convinced her to come model for us!

 

We needed to show off the versatility of Jena’s items – they are for everybody! They can fit a pregnant woman, an older woman, a plus-sized woman, a petite woman. So we brought in a line-up of models who could convey that. I loved seeing the diversity of sizes and shapes and skin colors and hair colors – just awesome! It is something really important to Jena and her brand, so that was a big thing we focused on.

 

Pregnant model wearing black romper from 4 Fold Threads in plant store in Lethbridge, Alberta

Model wearing romper in plant store Group of models standing inside The Sill & Soil in Lethbridge, AB wearing 4Fold Threads rompers Group of models standing inside The Sill & Soil in Lethbridge Group of models walking down street outside The Sill & Soil in Lethbridge, AB wearing 4Fold Threads rompers Group of models standing outside The Sill & Soil in Lethbridge, AB wearing 4Fold Threads rompers Model wearing kimono wrap in The Sill & Soil plant store in Lethbridge Sleeve detail up close on mauve t-shirt dress hem of pink 4Fold Threads t-shirt dress Two models in 4Fold Threads rompers standing in The Sill & Soil plant store Model in 4Fold Threads black romper standing in The Sill & Soil plant store in Lethbridge Alberta Model in 4Fold Threads t-shirt dress standing in The Sill & Soil plant store Models in 4Fold threads clothing walking down the street Woman smiling at the camera

 

Thanks for having me Jena! Check out 4 Fold Threads here

 

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